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	<title>At The Table @ The Minneapolis Foundation &#187; Online Giving</title>
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		<title>At The Table @ The Minneapolis Foundation &#187; Online Giving</title>
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		<title>Resources for Giving to Haiti</title>
		<link>http://atthetable.minneapolisfoundation.org/2010/01/15/resources-for-giving-to-haiti/</link>
		<comments>http://atthetable.minneapolisfoundation.org/2010/01/15/resources-for-giving-to-haiti/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 21:48:53 +0000</pubDate>
		<dc:creator>Robyn Schein</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[Online Giving]]></category>

		<guid isPermaLink="false">http://atthetable.minneapolisfoundation.org/?p=471</guid>
		<description><![CDATA[Following the devastating earthquake in Haiti I know that many of us are anxious to do something to help.  We also want to be sure that we give to organizations that will effectively and efficiently get our dollars to the people in need.  I wanted to share some links that may be helpful. The Minneapolis [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=atthetable.minneapolisfoundation.org&amp;blog=6915729&amp;post=471&amp;subd=atthetableattmf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Following the devastating earthquake in Haiti I know that many of us are anxious to do something to help.  We also want to be sure that we give to organizations that will effectively and efficiently get our dollars to the people in need.  I wanted to share some links that may be helpful.</p>
<p><a href="http://www.minneapolisfoundation.org/giving/HaitiEarthquake.html" target="_blank">The Minneapolis Foundation&#8217;s list of organizations offering aid in Haiti. </a></p>
<p><a href="http://www.washingtonpost.com/wp-dyn/content/discussion/2010/01/15/DI2010011501367.html?hpid=discussions" target="_blank">Interview with the Editor of The Chronicle of Philanthropy on the best ways to give to relief in Haiti. </a></p>
<p><a href="http://www.cofinteract.org/rephilanthropy/?p=1341" target="_blank">Blog post by President and CEO of the Council on Foundations on philanthropy&#8217;s response to Haiti.</a> <a href="http://www.cofinteract.org/rephilanthropy/?p=1341" target="_blank"></a></p>
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			<media:title type="html">Robyn Schein</media:title>
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		<item>
		<title>Direct Mail Wins Over Online Giving, Really?</title>
		<link>http://atthetable.minneapolisfoundation.org/2009/03/19/direct-mail-wins-over-online-giving-really/</link>
		<comments>http://atthetable.minneapolisfoundation.org/2009/03/19/direct-mail-wins-over-online-giving-really/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 14:13:30 +0000</pubDate>
		<dc:creator>Robyn Schein</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Online Giving]]></category>

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		<description><![CDATA[An recent  article in the New York Times surprised me.  A study, conducted by Blackbaud Inc., looked at online giving experiences of 24 nonprofit organizations that collectively have 9.5 million donors and revenues of $747 million.  The results showed that people who donate online to a nonprofit for the first time do not return online [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=atthetable.minneapolisfoundation.org&amp;blog=6915729&amp;post=48&amp;subd=atthetableattmf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>An recent  <a href="http:///www.nytimes.com/2009/03/18/us/18charity.html?_r=1&amp;scp=12&amp;sq=blackbaud&amp;st=cse" target="_blank">article</a> in the <em>New York Times</em> surprised me.  A study, conducted by Blackbaud Inc., looked at online giving experiences of 24 nonprofit organizations that collectively have 9.5 million donors and revenues of $747 million.  The results showed that people who donate online to a nonprofit for the first time do not return online to make additional gifts later on.  It suggest that while online campaigns are good for soliciting gifts for specific efforts such as disaster relief, online giving does not replace traditional direct mail methods.</p>
<p>Several participants in the studies gave some potential explanations on the results:</p>
<ul>
<li>Most nonprofits have more established and sophisticated direct mail strategies, while their online strategies are still in development.</li>
<li>Nonprofits tend to add any new donor, even if they come online, to their direct mail lists for follow up and additional solicitations.</li>
<li>Donors who, give for a specific reason, like a disaster, may not be interested in the organizations ongoing work.</li>
</ul>
<p>As someone who often has to ask her husband where we keep the checkbook because I use it so infrequently, this article does not reflect my behavior at all.  Does it reflect yours?</p>
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			<media:title type="html">Robyn Schein</media:title>
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