A few weeks ago I wrote a post about my love for the show Glee that also highlighted the Entertainment Industry Foundation’s iParticipate campaign. The campaign set out to raise awareness of service and increase volunteerism. If you watched television during the week of October 19-25 you may have noticed that volunteerism was written into story lines. Though, I will thought that some of the stories were such subplots that they were easy to miss.
Evidently, the results of the campaign have not been as expected. Here is a link to an interesting post on the Volunteer Match blog that suggests why the campaign has been a bit of a flop and unsuccessful at motivating people to take action. Definitely worth a quick read.
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